SM-Jadeite

In the anime, Jadeite was primarily focused in gathering human energy to awaken the ruler of the Dark Kingdom, Queen Metalia. When plotting for a method to steal human energy, Jadeite would observe the behavior of humans and then report back to the Dark Kingdom, appearing in front of Queen Beryl to explain his plans. Once approval was sought from Queen Beryl, he would dispatch his vassal (i.e., a youma) to take on a human disguise and with the aid of the youma start gathering energy from the humans. His method for gathering human energy would be to draw large crowds using his youma and trick them into buying goods charged with dark energy (e.g. jewellery, Chanelas, clocks, good luck charms) or use services that stole human energy (e.g. “relaxation pods”, tarot cards and computer applications).

From the beginning, Jadeite was fairly confident of himself, often taking a hands-on approach by physically being present in his plots. As a master of disguise, Jadeite would assume numerous human alter-egos and personae; masquerading as a radio host (J Dite), a gym instructor, an MC for a talent contest, a caretaker for the Hikawa Shrine, as well as a security guard at an amusement park. However, his pride got to him as he underestimated the strength of Sailor Moon, Sailor Mercury and Sailor Mars, who always foiled his plans and killed his youma. For every death of his youma, the stolen energy disappears as Jadeite is summoned to face Queen Beryl for his failures.

Profile
Appearance
Jadeite had the same appearance that he had in the manga. In the anime, his hair is blonde and his eyes are blue. He wears the standard grey Shitennou uniform, which has red accents and is coupled with a pair of knee-high maroon boots.

Video Games
In the video game Sailor Moon: Another Story, Rei was given Jadeite's Yin (陰; Negative) Stone and went to Tibet in search of his Yang (陽; Positive) Stone. There, she fell in love with a man who closely resembled Jadeite, and was later revealed to be a creation of the people's prayers, based off Jadeite's image. Whether or not this meant she was attracted to Jadeite was not clarified, but it could have been meant to imply a relationship between the two.